Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website.

Effective Internet marketing requires a complete strategy that synergizes your company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.